Ever wondered why some people can’t stop talking about certain brands? That’s Evangelism Marketing at work! Evangelism is all about creating a fanbase so passionate, that they spread the word of your brand without even being asked to. Let’s dive into a fun approach to marketing and why it’s the

Account Management and Account Planning in advertising are responsibilities usually taken care of behind the scenes but then again are the most critical roles in any agency. Account managers fill the gap between the clients and the creative teams, making sure that the clients’ needs are met with every project.

Agencies have to be paid. And on time. The only question is, how? In the initial years, as the advertising business evolved, newspaper owners paid a commission of 15% to advertising agents who bought ad space in their publications. Slowly the individual ‘agents’ grew into advertising agencies with the expertise

Long ago, advertising students were taught to imagine a single member of the target audience, and talk to that person when creating communication. This is a rather nifty technique, but something that takes a bit of skill and practice to perfect. But once students figure it out, it can be

Perhaps that should be rephrased as “Do celebs sell products?” Almost every brand which can afford communication today seems to have a celebrity endorsee or brand ambassador. Celebrity endorsement is an advertising strategy which involves celebrities or a well-known person using their social status or their fame to help promote

Let’s imagine that you are an SME. You have a product or service that has be launched or revamped. You have figured out that you need the services of a competent communications agency. And you’ve managed to find a good young agency. Now how do you brief the agency? Note: